Sony X690E / X720E 4K HDR (43" - 70")

43" Class - $549.99
$599.99 retail
KD43X720E
4K HDR LED Panel
38 1/4 x 24 1/2 x 9 5/8 inches
(W X H X D) With Stand
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49" Class - $649.99
$699.99 retail
KD49X720E
4K HDR LED Panel
43 1/2 x 27 3/8 x 10 inches
(W X H X D) With Stand
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55" Class - $749.99
$799.99 retail
KD55X720E
4K HDR LED Panel
483/4 x 30 5/8 x 10 inches
(W X H X D) With Stand
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60" Class - $999.99
$999.99 retail
KD60X690E
4K HDR LED Panel
53 1/2 x 32 7/8 x 12 1/8 inches
(W X H X D) With Stand
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70" Class - $1,799.99
$1799.99 retail
KD70X690E
4K HDR LED Panel
61 3/4 x 37 1/2 x 12 1/8 inches
(W X H X D) With Stand
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for delivery or in store pickup

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Enjoy HDR gaming with PlayStation®
HDR Gaming
Sony 4K HDR televisions are perfect partners for PlayStation® 4 and PlayStation® 4 Pro consoles. Immerse yourself in a responsive, fun-filled gaming experience with vivid textures and intensely vibrant colors.
Rediscover every detail in 4K
4K X-Reality™ PRO

4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analyzed and images sharpened and refined in real time. See the detail appear in buildings and trees.
Made to listen
ClearAudio+

Make your listening as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialog with greater clarity and separation, whatever you're watching.

Sony X690E/X720E 4K Features

4K X-Reality™ PRO: enhance every picture up to 4K

Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analyzed and matched with a special image database that independently addresses texture, contrast, color, and edges. The difference is clear with supremely lifelike detail, whatever you're watching. 

4K HDR the next generation 
of picture quality 

A High Dynamic Range (HDR)-compatible TV will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.

240 Hz. Motionflow™ XR keeps the action smooth


Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Be online instantly with one-button YouTube™

Go straight to YouTube™ and enjoy all your favorite videos. We have made YouTube™ faster than ever on this Internet-ready TV and included a YouTube™ button on the remote control for easy browsing.

Turn your TV into a digital recorder: USB HDD REC

Store your favorite TV shows on an external USB hard disk drive to enjoy whenever you want. USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the program.

Cable management

Keep wires out of sight. All of your cables can be neatly arranged across the back of the TV and channeled into the stand, so everything looks tidy.

Sony 690E/X720E 4K TV Inputs
1 ATSC Tuner; 3 HDMI Inputs 1(ARC); 3 USB Inputs; 1 A/V Input; 1 Ethernet Input;  Wifi  
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